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| India’s new Export Promotion Mission creates a unified, technology-driven ecosystem to strengthen export competitiveness.(Representing ai image) |
Export Promotion Mission: A Unified Framework for Strengthening India’s Export Competitiveness
- Dr.Sanjaykumar pawar
Table of Contents
- Introduction
- Why the Export Promotion Mission (EPM) Matters Now
- Policy Rationale: The Economic Logic Behind EPM
- Breaking Down the Mission: Structure, Financing & Governance
- Niryat Protsahan: Financial Enablers for Exporters
- Niryat Disha: Market-Readiness & Non-Financial Support
- A Digital-First Export Ecosystem
- Sectoral & Regional Focus: Who Benefits the Most?
- Credit Guarantee Scheme for Exporters
- RBI’s Relief Measures: Strengthening Liquidity in a Turbulent Global Economy
- Expected Outcomes: Macroeconomic Impacts & Growth Channels
- Visuals to Include (Charts/Graphs Suggestions)
- Final Thoughts
- FAQs
1. Introduction
Exports have long been a cornerstone of India’s economic growth story. They fuel job creation, open doors to global markets, and help Indian businesses—from small manufacturers to large enterprises—become part of fast-evolving global value chains. In many ways, the performance of India’s export sector mirrors the country’s broader economic ambitions. But as we move through 2025, the global trade landscape is anything but predictable. Rising geopolitical tensions, shifting tariff regimes, and unstable supply chains have created a challenging environment for exporters worldwide. For a rapidly developing economy like India, these uncertainties make it crucial to adopt a more coordinated, agile, and future-ready export strategy.
This is where the Export Promotion Mission (EPM) steps in as a game-changing intervention. Announced in the Union Budget 2025–26, this ₹25,060-crore mission is designed to unify and streamline India’s fragmented export-support ecosystem. Instead of navigating multiple schemes, exporters—especially MSMEs and first-time participants—will now have access to a single, digitally driven framework. The goal is simple but powerful: improve efficiency, enhance transparency, and ensure that support reaches the right businesses at the right time.
What makes the EPM truly transformative is its combination of financial incentives, market-readiness support, digital governance, and outcome-based monitoring. Whether it’s easing access to trade finance, simplifying quality compliance, or enabling participation in global markets, the Mission aims to strengthen India’s export competitiveness from the ground up.
In this blog, we break down the Export Promotion Mission through clear economic analysis and accessible explanations. We’ll explore how this integrated framework works, why it matters now more than ever, and what it means for India’s long-term trade strategy and global aspirations.
2. Why the Export Promotion Mission (EPM) Matters Now
In today’s unpredictable global environment, the need for a unified and strategic export policy has never been more urgent. India’s export landscape is at a critical juncture—full of opportunities, but also weighed down by structural barriers that hold back its true potential. Whether it’s global uncertainties, credit challenges faced by MSMEs, or India’s historically high logistics costs, exporters are navigating a terrain that demands speed, resilience, and smarter policy support. This is precisely why the Export Promotion Mission (EPM) arrives at the right time, offering a consolidated and digitally empowered framework to help Indian exporters compete more effectively worldwide.
To understand the significance of EPM, it’s important to first look at the three major trends shaping India’s export economy today.
1. Tightening Global Trade Conditions
The global trade environment in 2025 is markedly different from what it was even a few years ago. Across the world, countries are increasingly using tariffs, non-tariff barriers, and quality standards as strategic tools—not just to regulate trade, but to safeguard domestic industries.
For Indian exporters, this has created a more complex playing field. Labour-intensive sectors such as textiles, leather, gems and jewellery, and marine products are particularly impacted. These industries, which collectively employ millions, now face:
- Higher compliance costs
- Stricter sustainability norms
- Tougher market-entry requirements
Beyond regulations, geopolitical tensions have disrupted shipping routes and raised freight costs, pushing exporters to adapt quickly. In such a scenario, India cannot afford fragmented or slow-moving export-support systems. Exporters need a streamlined, technology-enabled mechanism that helps them navigate shifting global standards with confidence.
EPM directly addresses this by integrating testing, certification, branding, and export document processes into a single digital ecosystem—reducing both the time and cost involved in meeting global standards.
2. MSMEs Remain Undercapitalized
MSMEs lie at the heart of India’s export engine, contributing nearly 45–50% of export value. Yet, these very businesses often struggle the most. High credit costs, limited access to affordable trade finance, and lack of collateral make global expansion difficult for small manufacturers and service providers.
Many MSMEs rely on short-term credit and informal lending to manage working capital, and delays in export proceeds can place them under severe financial strain. Add to this the confusion created by multiple export schemes with different eligibility rules, and it becomes clear why many MSMEs hesitate to scale globally.
This is where EPM becomes transformative.
Through its Niryat Protsahan component, the Mission:
- Offers subsidised export credit
- Introduces factoring and deep-tier financing
- Provides collateral support
- Helps first-time exporters access new markets
- Simplifies credit processes through a unified digital portal
By lowering the financial burden on MSMEs, EPM makes global trade more accessible and reduces the risk associated with expanding into new markets.
3. Logistics Costs Remain High
India’s logistics costs—estimated at 8–10% of GDP—remain significantly higher than those of export-driven economies, where costs average around 6–7%. This gap affects price competitiveness and reduces profit margins for exporters.
For exporters located in interior districts, the challenge is even greater. They face:
- Longer transportation routes
- Higher freight charges
- Lack of adequate warehousing
- Limited connectivity to ports and airports
EPM tackles this directly through Niryat Disha, which supports inland transport reimbursement, export warehousing, cluster-level capacity building, and district-level trade facilitation. By focusing on previously underserved regions, the Mission aims to broaden the geographical base of India’s exports and reduce logistical disadvantages.
Why EPM Is Essential Today
Given these three converging challenges, a unified, evidence-based, digitally managed policy response is not just helpful—it's essential for India’s export future. EPM brings together the core elements of export competitiveness—finance, compliance, logistics, and digital governance—into a single mission-mode framework.
At its core, the Export Promotion Mission is designed to remove friction, cut unnecessary costs, and empower exporters with tools that match the demands of modern global trade. It offers India a timely and strategic blueprint for building a more resilient, inclusive, and globally competitive export ecosystem.
3. Policy Rationale: The Economic Logic Behind EPM
To understand why the Export Promotion Mission (EPM) represents a major structural reform, it helps to look back at how India’s export ecosystem evolved over the past decade. In an effort to support exporters, the government launched a wide range of schemes—such as the Interest Equalisation Scheme, Market Access Initiative, Remission of Taxes, export infrastructure funds, and various MSME-focused programs. While each of these initiatives served an important purpose, together they formed a fragmented and often confusing policy landscape, especially for small businesses and first-time exporters.
Because these schemes operated independently, many exporters struggled to navigate them. The result was:
- Duplication of benefits, where some exporters applied for the same type of support across multiple schemes
- Long approval delays, due to varied documentation and department-level processing
- Limited long-term impact, since interventions were not coordinated or tracked on a unified digital system
- Low awareness, particularly among MSMEs located outside traditional export hubs
In simple terms, India was investing in exports, but the support system lacked a cohesive structure and clear outcomes.
The Logic Behind EPM
The core idea behind EPM is straightforward yet powerful: integration leads to efficiency. Instead of having exporters jump between departments, forms, and portals, EPM creates one digitally driven architecture that ties everything together. This is especially important at a time when global trade is becoming more competitive and compliance-heavy.
What EPM Does Differently
EPM seeks to fix long-standing inefficiencies by:
✔ Consolidating interventions under a single mission-mode framework
✔ Improving access to affordable trade finance, especially for MSMEs
✔ Reducing compliance burden through unified certification, branding, and quality support
✔ Expanding export opportunities in non-traditional districts, ensuring wider regional participation
✔ Modernising governance through a digital-first, paperless, outcome-based system
By joining the dots between financing, logistics, compliance, and market access, EPM helps exporters focus on their business instead of bureaucracy. It also enables the government to track results better, respond faster to global shifts, and allocate resources more effectively.
In an era where speed, transparency, and competitiveness define global trade, EPM brings the coherence India needs to strengthen its export engine and position itself as a reliable global supplier.
4. Breaking Down the Mission: Structure, Financing & Governance
Duration: FY 2025-26 to FY 2030-31 (6 years)
Outlay: ₹25,060 crore
Institutional Framework
To truly understand the power of the Export Promotion Mission (EPM), it’s helpful to break down how the Mission is structured and why its design marks a major shift in India’s export strategy. Unlike traditional schemes that operated in isolation, EPM introduces a long-term, mission-mode framework that brings planning, financing, and implementation under a single umbrella.
A Six-Year Mission With Significant Financial Backing
EPM is designed to span six years, from FY 2025–26 to FY 2030–31, giving it the continuity required to produce measurable results. With a ₹25,060-crore outlay, the Mission places strong financial weight behind India’s goal of strengthening export competitiveness. This long-term horizon allows policymakers and exporters to plan ahead and reduces the uncertainty often associated with short-term schemes.
A Broad and Collaborative Institutional Framework
A standout feature of EPM is its coalition governance model, which brings together a wide range of institutions:
- Department of Commerce
- Ministry of MSME
- Ministry of Finance
- Directorate General of Foreign Trade (DGFT) – Lead Agency
- Export Promotion Councils
- Commodity Boards
- State Governments
- Financial Institutions
This broad-based framework recognizes that export promotion today is not just about financial incentives. It is about coordination, data-driven policies, and seamless alignment between central and state-level priorities. Whether it’s improving trade finance, addressing logistics gaps, or supporting district-level exporters, meaningful progress requires all stakeholders to work in sync.
Why DGFT Leads the Mission
DGFT is positioned at the centre of India’s trade governance ecosystem, already managing the Foreign Trade Policy, digital trade documentation, and customs-linked systems. By appointing DGFT as the lead agency, the government ensures that the Mission is anchored in an institution with the digital infrastructure, policy experience, and operational capabilities to manage a nationwide export-reform program.
DGFT’s digital systems make it ideal for deploying the Mission’s unified online platform, which will manage:
- applications
- approvals
- fund disbursals
- compliance documentation
- real-time outcome tracking
Building Efficiency Through Integration
By consolidating processes under a single digital interface, EPM significantly reduces paperwork, cuts approval times, and minimizes discretionary decisions. For exporters, especially MSMEs, this means fewer hurdles, clearer guidelines, and faster access to support.
Ultimately, the Mission’s structure and governance reflect a forward-looking approach—one where efficiency, transparency, and coordinated action become the foundation of India’s export competitiveness.
5. Niryat Protsahan: Financial Enablers for Exporters
One of the most consistent challenges faced by India’s exporting community—especially MSMEs—is access to affordable and timely credit. While India has made significant strides in boosting manufacturing and trade capacity, financing remains the single biggest barrier that prevents small and medium exporters from scaling internationally. This is where Niryat Protsahan, one of the two core components of the Export Promotion Mission (EPM), steps in as a powerful financial enabler.
A Sub-Scheme Designed to Ease the Credit Crunch
Niryat Protsahan directly targets the long-standing financing gap by offering a comprehensive mix of credit-related solutions. Its key features include:
- Interest subvention on export credit to reduce borrowing costs
- Pre- and post-shipment credit support to ease cash-flow pressures during production and dispatch
- Export factoring and deep-tier financing, giving small players faster access to blocked payments
- Dedicated credit cards for e-commerce exporters, supporting micro-entrepreneurs and digital sellers
- Collateral support for firms entering high-risk or new global markets
- Credit enhancement to help MSMEs secure larger working-capital limits
This holistic approach ensures that exporters don’t just survive global competition—they build the financial confidence needed to grow sustainably.
The Economic Case for Cheaper Export Credit
Globally, exporters in many advanced and developing economies enjoy credit at 2–5%. In India, however, even subsidised credit often costs 6–8% or more, making Indian products relatively more expensive in competitive markets. By lowering funding costs, Niryat Protsahan helps level the playing field.
Cheaper credit has several direct economic advantages:
- It improves price competitiveness, allowing Indian exporters to quote better rates without compromising margins.
- It reduces cancellations, especially when exporters face delays in shipments or payments.
- It boosts participation of first-time exporters, who often hesitate due to cost and risk concerns.
In simple terms, credit is the “oxygen” of the export ecosystem. When MSMEs have access to affordable financing, they can take on more orders, expand capacity, invest in better technology, and ultimately position themselves as reliable global suppliers.
A Transformative Step for MSMEs
Niryat Protsahan recognizes that no matter how strong India's manufacturing potential is, exporters cannot compete globally without strong financial foundations. By easing credit pressures and offering multiple layers of financial support, the sub-scheme empowers MSMEs to become growth engines of India’s export future—more resilient, more confident, and better prepared for global expansion.
6. Niryat Disha: Market-Readiness & Non-Financial Support
While affordable credit is essential for exporters, it is only one part of the puzzle. In today’s global markets, success depends just as much on quality, compliance, branding, and logistics as it does on competitive pricing. This is where Niryat Disha, the second pillar of the Export Promotion Mission (EPM), plays a vital role. It focuses on strengthening the non-financial capabilities of Indian exporters—especially MSMEs—so that they can meet global standards and build long-term market credibility.
Addressing the Hidden Barriers to Export Growth
Indian firms often struggle not because of poor products, but because of the “last-mile” requirements: international certifications, packaging norms, documentation, reliable logistics, and visibility in key markets. These challenges are especially daunting for smaller exporters and those operating outside traditional export hubs.
Niryat Disha directly tackles these gaps through a structured, need-based approach.
Key Components of Niryat Disha
- Testing, audit, and certification support to help exporters meet international quality and safety standards
- Assistance for trade fairs and buyer–seller meets, making it easier for MSMEs to showcase products globally
- Branding and packaging support, ensuring products appeal to international buyers
- Export warehousing facilities to improve storage, speed, and fulfilment capabilities
- Logistics support, especially for exporters in remote or interior districts who face higher transportation costs
- Cluster- and district-level capacity building to strengthen the skills and market-readiness of local exporter communities
Together, these interventions ensure that exporters are not just producing more—they are producing better, smarter, and in line with global expectations.
Why Market-Readiness Matters Now More Than Ever
Global markets today reward reliability, compliance, and brand differentiation. Competing only on price is no longer sustainable. Buyers look for trusted suppliers who can deliver consistent quality, meet sustainability standards, and adapt to evolving specifications.
Niryat Disha helps Indian exporters make this transition—from being price competitors to becoming quality-driven, brand-oriented global players.
With support for packaging, branding, and certification, even small manufacturers gain the tools needed to present themselves as professional, compliant, and globally competitive. This not only boosts export success but also builds India’s reputation as a reliable and value-driven supplier.
By strengthening market-readiness, Niryat Disha ensures that India’s exporters don’t just enter global markets—they thrive in them.
7. A Digital-First Export Ecosystem
In the rapidly evolving world of global trade, speed, transparency, and data-driven decision-making are no longer optional—they are essential. Recognizing this, the Export Promotion Mission (EPM) is designed around a dedicated digital platform that integrates all key aspects of India’s export ecosystem. By leveraging technology, the Mission aims to reduce traditional bottlenecks, empower exporters, and create a seamless interface for financial and non-financial support.
A Unified Digital Architecture
At the heart of this transformation is the integration of multiple systems into one digital-first framework:
- DGFT systems for trade policy management and approvals
- Customs portals for real-time tracking of shipments and documentation
- Banks and financial institutions for instant processing of export credit and subsidies
- Export documentation and compliance tools to streamline certifications, testing, and other regulatory requirements
This unified approach ensures that exporters no longer need to navigate a fragmented web of forms, approvals, and interdepartmental processes. Everything—from application to fund disbursal—is now handled digitally, reducing delays and improving efficiency.
Economic and Operational Impact
The digital-first model delivers multiple benefits for exporters and the broader economy:
- Faster approvals, reducing time-to-market and improving competitiveness
- Real-time data tracking, allowing exporters and policymakers to monitor performance and identify bottlenecks instantly
- Reduced paperwork, lowering administrative costs and making the system more accessible for MSMEs
- Transparent fund disbursal, ensuring timely and predictable financial support
- Outcome-linked monitoring, aligning incentives with measurable results and ensuring accountability
By bringing these benefits together, the EPM platform empowers exporters to focus on what they do best: producing high-quality goods and services and expanding into global markets.
Alignment with India’s Broader Digital Vision
The EPM’s digital infrastructure mirrors India’s broader shift toward digital governance, following successful models such as the Goods and Services Tax Network (GSTN) and the Unified Payments Interface (UPI) ecosystem. Just as these systems transformed taxation and payments by making them faster, more transparent, and easily trackable, EPM aims to modernize export promotion through a technology-driven, citizen-centric approach.
In essence, the Mission’s digital-first design is not just a convenience—it is a strategic enabler. By integrating policy, finance, compliance, and monitoring into one seamless platform, it strengthens India’s export ecosystem, reduces inefficiencies, and positions the country for more agile, resilient, and competitive participation in global trade.
8. Sectoral & Regional Focus: Who Benefits the Most?
The Export Promotion Mission (EPM) is not just a one-size-fits-all initiative. Its design carefully balances sectoral priorities and regional inclusivity, ensuring that the benefits of export promotion reach both established industries and emerging districts. By doing so, it strengthens India’s overall export competitiveness while fostering inclusive economic growth.
Priority Sectors: Tariff-Impacted Industries
Certain industries face heightened challenges due to global trade barriers and rising tariffs. EPM gives focused support to these sectors, including:
- Textiles, one of India’s largest employment generators
- Leather, which drives exports from tier-2 and tier-3 cities
- Gems & Jewellery, critical for foreign exchange earnings
- Engineering Goods, a key pillar of manufacturing exports
- Marine Products, supporting coastal livelihoods
These sectors collectively employ tens of millions of workers and contribute significantly to India’s trade balance. By providing financial incentives, compliance support, and market-readiness tools, EPM ensures that these industries remain globally competitive, safeguard jobs, and expand their footprint in international markets.
Regional Focus: Low-Export-Intensity Districts
Beyond sectoral support, EPM places strong emphasis on geographical inclusivity, targeting districts with traditionally low export intensity. Through the Niryat Disha component, the Mission addresses location-specific challenges:
- Inland transport reimbursement to reduce cost disadvantages for remote exporters
- Logistics support to improve access to ports and markets
- Packaging and branding assistance to enhance international appeal
- District-level facilitation for capacity building, guidance, and market linkages
This approach aligns with the government’s “Districts as Export Hubs” initiative, aiming to decentralize export growth and prevent concentration in coastal or industrial clusters. By empowering interior and emerging districts, EPM promotes broad-based export growth, creates jobs in previously underserved regions, and encourages local enterprises to participate in global value chains.
Who Gains the Most?
The combined sectoral and regional strategy ensures that both MSMEs in high-tariff sectors and emerging exporters in remote districts benefit meaningfully. It’s a dual-pronged approach: strengthening industries that already drive India’s exports while simultaneously expanding the geographical footprint of global trade participation.
In short, EPM ensures that India’s export growth is inclusive, resilient, and strategically targeted, transforming challenges into opportunities for a wide range of industries and communities. This integrated focus positions India to compete more effectively on the global stage while fostering regional economic development.
9. Credit Guarantee Scheme for Exporters (CGSE)
A key pillar supporting the Export Promotion Mission (EPM) is the Credit Guarantee Scheme for Exporters (CGSE), a ₹20,000-crore initiative designed to enhance access to finance for exporters, particularly MSMEs and first-time participants in global trade. By providing 100% government-backed guarantees, the scheme reduces the risk for banks and financial institutions, encouraging them to extend credit to businesses that may otherwise struggle to secure loans.
Key Benefits
The CGSE offers multiple advantages for exporters:
- Collateral-free loans, allowing small businesses to access funds without risking assets
- Additional working capital of up to 20%, ensuring smooth operations and timely order fulfilment
- Reduced risk perception for banks, making lending easier and faster
- Encouragement for first-time exporters, who often face hurdles in obtaining financing
This mechanism is particularly crucial in a period marked by global trade uncertainties, rising input costs, and tariff pressures. By unlocking timely and affordable credit, the CGSE empowers exporters to meet international demand, expand production, and compete effectively in global markets.
Validity and Impact
Valid until 31 March 2026, the CGSE is expected to significantly increase credit flows to the export sector, complementing EPM’s broader financial and non-financial support measures. In essence, it acts as a financial safety net, ensuring that India’s exporters have the liquidity and confidence to scale and succeed internationally.
10. RBI’s Relief Measures: Liquidity in a Turbulent World
Global trade uncertainties in 2024–25—from Red Sea disruptions to tightening financial cycles—created liquidity challenges for exporters.
RBI’s Trade Relief Measures Directions, 2025 provides temporary but critical relief.
Key Measures (simplified):
- Moratorium on loan repayments
- Extended export credit tenure (up to 450 days)
- Flexible working capital norms
- Regulatory forbearance on asset classification
- Mandatory provisioning by banks (5%)
- Relaxed FEMA rules for export proceeds (15 months)
Why it matters economically
Liquidity relief helps viable firms stay afloat instead of collapsing under temporary stress—preserving jobs, supply chains, and export capacity.
11. Expected Outcomes: Macroeconomic Impacts & Growth Channels
The Export Promotion Mission (EPM) is not just a policy initiative—it is a strategic blueprint designed to reshape India’s export landscape and generate tangible macroeconomic benefits. By integrating financial support, market-readiness programs, digital governance, and regional inclusivity, the Mission is expected to unlock multiple growth channels for the Indian economy.
1. Improved Access to Trade Finance
A central pillar of EPM, supported by Niryat Protsahan and the Credit Guarantee Scheme for Exporters (CGSE), is improved access to affordable trade finance. By lowering borrowing costs and offering 100% government-backed guarantees, MSMEs and first-time exporters can secure timely funding for pre- and post-shipment requirements. Economically, this reduces liquidity constraints, enables larger order fulfilments, and ultimately boosts export output, making Indian goods more competitive in global markets.
2. Higher Market-Readiness
Global buyers, particularly in high-value markets like the European Union and the United States, prioritize quality, compliance, and brand reliability. Through Niryat Disha, exporters receive support for certifications, international standards compliance, packaging, branding, and participation in trade fairs. This enhances market-readiness, allowing Indian exporters to compete beyond price and move into higher-margin segments, thereby increasing revenue and strengthening India’s export brand.
3. Broader Geographic Distribution of Exports
EPM explicitly targets low-export-intensity districts through logistics support, inland transport reimbursement, and district-level capacity building. By decentralizing export growth, the Mission ensures that benefits reach interior regions and non-traditional hubs, promoting inclusive economic development. This approach not only diversifies India’s export base but also reduces regional disparities, empowering small businesses across the country to participate in global trade.
4. Job Creation
Labour-intensive sectors such as textiles, leather, marine products, and gems & jewellery stand to gain the most from EPM’s interventions. Higher export volumes and improved competitiveness translate directly into employment generation, particularly in manufacturing, logistics, and allied services. This supports broader socioeconomic objectives by creating sustainable livelihoods in both urban and rural areas.
5. Strengthening Atmanirbhar Bharat
By promoting domestic manufacturing, global branding, and integration into international supply chains, EPM reinforces the Atmanirbhar Bharat vision. Indian firms, especially MSMEs, gain the confidence and capability to compete on a global scale, reducing reliance on imports and enhancing the domestic industrial ecosystem. This strengthens national economic resilience while projecting India as a reliable partner in global trade.
6. Long-term Competitiveness
Finally, by consolidating fragmented export schemes into a digitally managed, outcome-linked framework, EPM lowers transaction costs, improves operational efficiency, and enables evidence-based policymaking. Over the long term, this unified export ecosystem positions India to achieve its ambitious goal of becoming a $2 trillion export powerhouse. By fostering competitiveness, innovation, and market diversification, the Mission lays the foundation for sustained export-led growth and macroeconomic stability.
In summary, EPM’s expected outcomes extend beyond individual exporters—they ripple across the entire economy. From improved liquidity and market-readiness to inclusive growth, job creation, and long-term competitiveness, the Mission is designed to transform India’s export landscape. It is not merely a scheme; it is a strategic engine for economic growth, capable of propelling India into a new era of global trade leadership.
12. Visuals to Include (Charts & Graph to clearify)
1. Pie Chart:
“Allocation of ₹25,060 crore across EPM components”
2. Line Graph:
“India’s export credit cost vs global benchmark countries”
3. Map Visual:
“District-wise export potential and current performance”
4. Flowchart:
“How the DGFT digital platform processes an export-support application”
5. Bar Chart:
“Sector-wise beneficiaries of Niryat Protsahan and Niryat Disha”
13. Final Thoughts
The Export Promotion Mission represents one of India’s most comprehensive export reforms in decades. It recognizes that modern trade competitiveness is not built on incentives alone—but through a combination of finance, digital governance, compliance support, global branding, and local capacity building.
By integrating multiple schemes, offering massive credit support, and providing relief through RBI, the Government is adopting a whole-of-economy strategy to strengthen export competitiveness.
If implemented effectively, EPM can redefine India’s position in the global marketplace—empowering MSMEs, opening new export districts, and accelerating the nation toward the 2047 vision of a Viksit Bharat.
14. FAQs
1. What is the objective of the Export Promotion Mission (EPM)?
To unify India’s export-support schemes into a single, digitally enabled framework that strengthens competitiveness, financing, compliance, and market access.
2. Who benefits the most from EPM?
Primarily MSMEs, first-time exporters, labour-intensive sectors, and exporters in remote or low-export districts.
3. Are financial incentives part of EPM?
Yes. Under Niryat Protsahan, exporters receive interest subvention, factoring support, collateral-free credit, and more.
4. How does the Mission support compliance and international market readiness?
Under Niryat Disha, exporters receive help with certifications, audits, trade fairs, packaging, logistics, and district-level facilitation.
5. What is the significance of RBI’s Trade Relief Measures?
They provide temporary but crucial liquidity support, ensuring viable exporters survive global disruptions.
6. How does the Credit Guarantee Scheme help MSMEs?
It offers 100% government-backed credit guarantees, enabling MSMEs to access loans without collateral.
7. What makes EPM different from previous schemes?
Its integration, governance model, transparency, and outcome-driven approach.
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