Singles’ Day 2025 – China Online Retail Snapshot

Total Sales by Channel (Billion Yuan)

Sales Breakdown by Channel

Channel	2025 Sales (Billion Yuan)	Year-on-Year Growth
E-commerce Platforms	1,619	12.3%
Instant Retail	67	138.4%
Community Group & Other	9	≈ 15%
Total	1,695	14.2%

Source: Syntun via China Daily / China.org.cn (2025) Link

Year-on-Year Growth Comparison (2024 vs 2025)

Estimated Category Distribution – Share of GMV

Note: Category breakdown is an estimate based on available disclosures. Top categories include Household Appliances (~13.4%), Phones (~11.8%), and Clothing (~11.5%) totaling ~37% of GMV. Link